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Richmond Golf and The Custom Wood Putter

 “ I honestly believe that the feel you get from a ball coming off a wood face gives you the most sensitive response, so you have better control and more confidence when putting. It’s all about The Touch!” ~ Robert Richmond
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Robert, an avid lifetime golfer, was talking to furniture maker Jer Houston about the possibility of making a custom wood putter for his personal use, then producing these clubs on a limited basis for those players who would appreciate having a truly fine wood putter. They felt that most of the new putters on the market had become more about design for differences’ sake, looking more like gadgets than golf clubs, or were simply reconfigurations of the same old styles! They decided to get back to the basics and design a new wood putter that not only played well, but was a true example of the club makers’ art, combining classic beauty with exceptional performance. Ten years and dozens of prototypes later, they are now making one of the finest custom wood putters available today. While Robert focused on “The Touch”, that elusive sensitivity so critical in putter performance, Jer concentrated on the aesthetics, refining the design until they finally created the consummate putter; the perfect blend of form and function. The Diablo Rojo Putter!

Now, millions of dollars have been spent developing some incredible exotic metals for the golf industry and they make their putter out of...a block of wood?

Actually, it isn’t just any block of wood! After experimenting with several types of hardwoods, they decided that Cocobolo, an exotic rosewood grown in Central America, would make the perfect wood putter head. It’s density, natural beauty and exceptional durability make it an ideal choice for a fine wood putter. In addition, it is now being sustainably farmed, making it an environmentally sound choice as well.

It didn’t take long, however, to discover that you can’t really make a putter out of just a block of wood. This is where the exotic metal come in! It’s called Tungsten, and its size to weight ratio makes it one of the most widely used alloys in golf clubs today. Combined with the solid brass ends and sole plate, tungsten inserts give the Diablo Rojo Putter just the right heel-toe weighting and balance to make it a precision putting tool. You will feel the difference with the very first putt!

Beautiful as it is, the Diablo Rojo is, first and foremost, a serious putter! It has been designed and engineered as a high performance putter, from components to finish, to be used daily and in any weather. The four step finish is actually pressure-buffed into the wood body so it will never chip or crack. Just treat it as you would any other fine golf club, and you will enjoy a lifetime of playing with this extraordinary wood putter!

If you would like to know more about the Diablo Rojo Putter, or about Richmond Golf, please take a moment to drop us a line through our Contact Us page. We would enjoy hearing your thoughts, questions and comments!


RICHMOND GOLF ~ THE FINEST CUSTOM WOOD PUTTERS IN GOLF!


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